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LinkedIn Ads

Put your offer in front of the decision-makers.

Campaigns targeted by role, company and industry — so your budget reaches the exact people who buy, not everyone who scrolls. Built for B2B and high-value sales.

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Why LinkedIn is different

For B2B, reaching the right person beats reaching a lot of people.

On most platforms you pay to reach everyone and hope the right buyer is in there somewhere. LinkedIn flips that: you target by job title, seniority, industry and company — so a CFO, a Head of Marketing or a founder at a company that fits your ICP is exactly who sees the ad.

Clicks cost more here — but the leads are the ones that turn into real pipeline. We build precise, ABM-ready campaigns with creative and lead forms designed for how B2B buyers actually decide.

Precision targeting

Dial in the exact buyer — then reach only them.

This is how we build a LinkedIn audience. Toggle the filters and watch the audience narrow to the people who actually buy from you.

Audience targeting
Job title
Seniority
Industry
Company size
Estimated audience
~159,000
Focused enough to be efficient — broad enough to scale.
Sample matched profiles
A
Founder & CEO
SaaS startup · 11–200
M
Marketing Director
Fintech · 201–1,000
R
Head of Growth
B2B SaaS · 11–200
What's included

The full LinkedIn engine — built and run.

01

Precise B2B targeting

By job title, seniority, industry, company size and skills.

02

Account-Based Marketing

Upload target account lists and reach named companies directly.

03

Sponsored content

Single-image, carousel, video and document ads in the feed.

04

Lead Gen Forms

Native pre-filled forms that convert far better than a landing page.

05

Message ads

Direct-to-inbox conversation ads for high-value outreach.

06

Retargeting

Re-engage site visitors, video viewers and your contact lists.

07

B2B creative

Thought-leadership angles that build trust with serious buyers.

08

Pipeline reporting

Cost per qualified lead, tied back to your CRM — not just clicks.

How we work

From ICP to qualified pipeline.

1

Strategy

We define your ICP, target accounts, offer and the audience to build.

2

Build

Campaigns, creative and lead forms set up for precise targeting.

3

Launch

Go live and test angles against your highest-value segments.

4

Optimise

Refine audiences and creative to lower cost per qualified lead.

The standard

Fewer leads. Far better ones.

82%
Reach that's decision-makers
3.4×
Higher lead-to-opportunity rate
ABM
Named-account targeting
100%
Tied to CRM pipeline
Illustrative figures — replace with real programme numbers in Admin → Pages.
FAQs

LinkedIn Ads questions, answered.

For B2B, usually yes — the precise targeting makes the higher cost per click worth it in pipeline quality.

B2B companies selling to specific roles, seniorities, industries or company sizes.

Sponsored content, message and conversation ads, document ads and native lead-gen forms.

By job title, seniority, company, industry and size — built into a precise audience.

On leads and pipeline, tied back to your CRM — not clicks or impressions.

Yes — LinkedIn Ads pair naturally with our B2B GTM outbound.

Book a call

Reach the exact buyers that matter.

Tell us what you need — we reply within one business day.

Works well with

Stronger inside the full engine.

Ready to reach the exact buyers that matter?

Tell us who you sell to — we'll build the audience that reaches them.

Book a call