A dozen jobs, a dozen exits
Your homepage serves investors, applicants, existing customers and journalists. A landing page serves one visitor with one intent.
The anatomy that works
- Headline that matches the ad word for word.
- One offer, repeated three times down the page.
- Proof close to the ask — not buried in a testimonial carousel.
- A form short enough to finish on a phone at a bus stop.
- Nothing in the header that lets people wander off.
Then test it
Our average first-test lift is meaningful precisely because the starting point is usually a homepage. Headline and CTA first; layout later.